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Posts Tagged ‘business image’

Tips for Creating an Effective LinkedIn Profile

November 18, 2013 Leave a comment

LinkedIn

LinkedIn is a great tool for researching prospective careers, building your network, and reaching out and connecting with people.  This should be an entirely professional social media tool, so keep your personal life out of it.  It really should function as an on-line resume and professional networking tool.  It takes some time and effort to create a great LinkedIn account, but if you do it right, it will certainly help you in connecting with the right people and getting a job.

Here are some tips on how to set up an effective LinkedIn profile:

  • Create an effective and informative professional headline.  This helps people to understand, in just a few words, who you are and what your skills are
  • Take time to write a clear, concise, and compelling summary statement.  Tailor it to what your target audience will be interested in knowing about you.  Be sure to include key words, industry-specific lingo and job-specific skills so that it is easily searchable
  • Carefully proof read your entire profile. Then, have at least one or two other people look over your profile; ask them to give you feedback on whether it is clear and accurate
  • Get a professional headshot done.  You want to be dressed in business attire and looking sharp.  This is about creating a positive and professional image – think about what message your photo sends about you and whether it fits with your career goals
  • Add industry relevant skills to your profile.  Once you have added these skills, start endorsing others for the skills that they possess.  This will, in turn, result in others endorsing you
  • Similar to endorsements, the process of getting recommendations is founded in reciprocity.  If you want others to write a recommendation for you, first write a recommendation for them.  Take time to write serious and thoughtful recommendations, as they are also a reflection of you.  When you write a recommendation for someone else, they are then prompted to return the favour and write one for you. Endorsements and recommendations add to your credibility
  • Customize your profile URL – go to your profile, click on Edit, click on Manage Public Profile Settings, on the right hand side of that page, click on Customize your public profile URL. This allows you to create a shorter URL that looks better and more professional on contact cards and resumes
  • Join groups that relate to your career interests and industries. Being involved in groups can help you to connect with people that you might not otherwise interact with
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Business Casual – What to Wear to Work

May 7, 2013 Leave a comment
Dress-Down Friday

Dress-Down Friday

If you want to succeed at work, you need to dress the part.  This is not a myth but a reality.  Your appearance represents your employer and your respect for your job as much as it represents your personal style.  Because of this, employers take very seriously the image that you create for yourself and their company.

It is absolutely imperative that you create a good first impression in an interview; but, that attention to detail and effort needs to shine through on a daily basis.  You want to ensure that you are dressing on the high end of what is acceptable in your workplace. “If everyone wears jeans every day, a suit would be too much, as it might convey arrogance; khakis would make a much better choice. The idea is to stand out, not stick out” (Importance of Appearance in the Workplace | eHow.com)

If you take the time to ensure that you are looking professional everyday you will see an increase in your confidence, will command more respect, and be perceived as highly capable.

To show a couple of students how to navigate the business casual, casual Friday, business formal . . . conundrum we took a field-trip to the mall and took over the dressing rooms to pick-out and price-out some work appropriate attire.  Here are the results of our excursion.

Dress Down Friday:

Dress-Down Days

Dress-Down Days

The biggest mistake that people make on dress-down days is to think this is the day that they don’t need to care.  The reality is that even if you want to wear jeans, you should still look professional.  Pairing a dark wash jean with a shirt and blazer is the perfect way to still look sharp.

Where we shopped:

The Gap

Adam is wearing dark-wash jeans $69

a button up shirt $35.99

and a Blazer $98

Steph is wearing dark-wash jeans $79.95

a neutral t-shirt $19.95

and a Blazer $89.95

Business Casual:

Business Casual

Business Casual

Business Casual

Business Casual

Think business not casual and you will probably be on the right track. Business casual is usually dress pants, button up shirt and tie for men and a modest and tailored dress or dress pants and blouse for women. The word casual is just thrown in there to confuse you.

Where We Shopped:

The Gap:

Adam is wearing khakis $59.50

a dress shirt $35.99

and a v-neck sweater $44.95

The Bay:

Steph is wearing a blue dress with a peplum $99

and in the second photo a beige and white dress $139

business casual

Business Casual

When choosing a dress for work be sure that the hem falls at or just above the knee.  Avoid heels that are above 1 1/2 inches high.  A good rule to follow is the shorter the skirt the lower the heal should be.

Business Casual

Business Casual

Banana Republic:

Adam is wearing dress pants $198

a purple dress shirt $74

and a v-neck argyle sweater $95

In the second photo also from Banana Republic,

Business Casual

Business Casual

Steph is wearing a white dress $160

and a white blazer $160

Business:

For many, you will only need to wear full-business attire for interviews, presentations or

days when you have important meetings.  Otherwise, the dress-code in many workplaces is business casual.  There are some industries that expect full business attire on a daily basis such as banking and business consulting. To create the best impression, pay attention to what others at your workplace are wearing and be sure to stay on the more formal side.

 

 

Traditional Business Attire includes:

Traditional Business Attire

Traditional Business

Women: Skirt suits or pant suits with formal business blouses or tops, stockings, closed toe and heel leather shoes, and appropriate business accessories including a brief case, leather folder for pads of paper, and a conservative pen. Women were encouraged to keep jewelry, makeup, and perfume subtle and elegant. (Human Resources/About.com)

Traditional Business Attire

Traditional Business

Men: A suit and tie. However, selection of the suit should involve mindful consideration. A CNN report on dress codes suggests than traditional business suits for men should be wool in medium to dark colors. The dress shirt should be white or blue, coordinating with the color of the suit. Lydia Ramsey, a business etiquette expert, suggests solid colored silk ties, and a quality belt that matches the man’s shoes as accessories with a business suit. (What Is Traditional Business Attire? | eHow.com)

 

Where We Shopped:

Banana Republic:

Adam is wearing a suit jacket $475

dress pants $198

a dress shirt $74

and a tie $74

Steph is wearing a suit jacket $240

dress pants $124

and a coral blouse $74

You are your own PR agency

February 10, 2012 Leave a comment

Remember:

Everything that you do, every letter or phone call that you make is a representation of you. Because of this it is important to invest some time in developing a tool kit of job search resources that you can use.  Also, it is important to go through a variation of a branding process that will assist you in creating an image that will be appealing to employers.

Branding is a way of distinguishing yourself from competitors. The font, paper, language, colours etc. that you use will assist in creating, in the employers mind, a picture of who you are.  You want to ensure that this picture is true to you and is tailored to the job/industry that you are hoping to enter.  Essentially, your resume, cover letter, and contact cards are your advertising campaign, so you need to take time to think out your strategy, who your target market is, and what your end goal is.  Once you have figured this out creating the materials will be easier and there will be consistency in the message/image that you present.

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