Archive for the ‘Personal Image and Branding’ Category

The Most Important Things For My Career Are:

February 27, 2014 2 comments

Finding a career path

I frequently meet with students who are struggling to figure out their path in life.  Often I find the challenge is that they are spending a lot of time worrying about what they think they SHOULD be doing and not enough time reflecting on what they WANT to be doing.  As I have stated many times, it is abundantly important to focus on finding a career that is fulfilling and in line with your personal preferences, attributes, and skills. 

To start this process of reflection, think about the point that you are currently at in life – based on your likes, values, skills, and needs number from 1 to 5 the top priorities for you when it comes to your career.  As you move through your career your priorities will likely shift;  thus, it is good to take a look at these every few years to see if your priorities align with what you are actually doing.  If they do not, it may be time for a strategic change.

Help Society: I want to do something which contributes to improving the world we live in

Help Others: I want to be directly included in helping other people, either individually or in small groups

Public Contact: I want to have a lot of day-to-day contact with the public

Work with Others: I want to work as a team member toward common goals

Work Alone: I want to do projects by myself with limited contact with others

Competition: I want to engage in activities which put my abilities against others

Make Decisions: I want to have the power to decide courses of action

Work Under Pressure: I want to work in situations where time pressure is prevalent

Influence People: I want to be in a position to influence the attitudes or opinions of other people

Knowledge: I want to engage in the pursuit of knowledge and understanding

Expertise: I want to become an expert in whatever work I do

Artistic Creativity: I want to engage in creative artistic expression

General Creativity: I want to have the opportunity to express my creativity in many ways (though not necessarily in artistic ways)

Aesthetics: I want to participate in studying or appreciating the beauty in people and/or surroundings

Supervision: I want to have a job in which I am directly responsible for the work of others

Change and Variety: I want to have work activities which frequently change

Precision Work: I want to work in situations where attention to detail and accuracy are very important

Stability: I want to have a work routine and job duties that are largely predictable

Security: I desire the opportunity for a continuing position

Recognition: I want to be appreciated for my work, and receive acknowledgement in ways that are meaningful to me

Fast-Paced Environment: I want to work in circumstances where work must be done rapidly

Excitement: I want to experience a high degree of (or frequent) stimulation in the course of my work

Adventure: I want to have work duties which require frequent risk-taking

Financial Gain: I want to have a high likelihood achieving great monetary reward for my work

Physical Challenge: I want to do activities that use my physical capabilities

Independence: I want to be able to determine the nature of my work without significant direction from others

Moral Fulfillment: I want to feel that my work contributes to a set of moral standards, which I feel are very important

Community: I want to participate, contribute and belong to my community; however I define it

Time Freedom: I want to be able to work according to my own schedule

These topics for consideration come from a game that was developed by York University.  The game is called Who Am I? and helps players to gain insight into their desires, interests and abilities.  To learn more about Who Am I? visit:


Tips for Creating an Effective LinkedIn Profile

November 18, 2013 Leave a comment


LinkedIn is a great tool for researching prospective careers, building your network, and reaching out and connecting with people.  This should be an entirely professional social media tool, so keep your personal life out of it.  It really should function as an on-line resume and professional networking tool.  It takes some time and effort to create a great LinkedIn account, but if you do it right, it will certainly help you in connecting with the right people and getting a job.

Here are some tips on how to set up an effective LinkedIn profile:

  • Create an effective and informative professional headline.  This helps people to understand, in just a few words, who you are and what your skills are
  • Take time to write a clear, concise, and compelling summary statement.  Tailor it to what your target audience will be interested in knowing about you.  Be sure to include key words, industry-specific lingo and job-specific skills so that it is easily searchable
  • Carefully proof read your entire profile. Then, have at least one or two other people look over your profile; ask them to give you feedback on whether it is clear and accurate
  • Get a professional headshot done.  You want to be dressed in business attire and looking sharp.  This is about creating a positive and professional image – think about what message your photo sends about you and whether it fits with your career goals
  • Add industry relevant skills to your profile.  Once you have added these skills, start endorsing others for the skills that they possess.  This will, in turn, result in others endorsing you
  • Similar to endorsements, the process of getting recommendations is founded in reciprocity.  If you want others to write a recommendation for you, first write a recommendation for them.  Take time to write serious and thoughtful recommendations, as they are also a reflection of you.  When you write a recommendation for someone else, they are then prompted to return the favour and write one for you. Endorsements and recommendations add to your credibility
  • Customize your profile URL – go to your profile, click on Edit, click on Manage Public Profile Settings, on the right hand side of that page, click on Customize your public profile URL. This allows you to create a shorter URL that looks better and more professional on contact cards and resumes
  • Join groups that relate to your career interests and industries. Being involved in groups can help you to connect with people that you might not otherwise interact with

Email Best Practices

August 26, 2013 Leave a comment
email etiquette

email etiquette

When dealing with email communication I am frequently stunned by the lack of professionalism that I encounter.  Many times I receive emails that have no salutation or sign-off and no capitalization, grammar or sentence structure.  If these habits continue when the sender enters the workforce he/she will find that it will have a significantly negative impact on his/her career prospects.

You will find that if you take the time to write accurate, concise, and respectful emails that you will be perceived in a better light and will likely receive more positive and helpful responses.

Secondly, if you develop a strategy for effectively managing the emails that you receive, you will waste much less time will be responsive, organized and less stressed.

Below are some tips for helping you ensure that you are creating a professional image and effectively managing your email:

  • When writing emails it is always best to err on the side of formality.  Professional emails should include accurate punctuation, capitalization, sentence structure, grammar and spelling. If you are not sure how to address someone, start with the most formal option eg. Dear Ms. Smith, then wait for the reply to determine how to address further correspondence.
  • For professional communication emoticons, abbreviations and slang acronyms like LOL are too informal.
  • Avoid the use of wallpaper or colourful fonts that are distracting and slow down the receiver’s ability to process the message.
  • When it comes to font type and size stick with the basic serif fonts, such as Times New Roman, or san serif, such as Arial, in the 10- to 11-point range.
  • Reread messages before sending.  This allows you to check the tone and content of the message from the reader’s perspective and enables you to catch mistyped words such as god instead of good that will not be caught by your spell checker. An articulate, concise and accurate email tells others that you are intelligent, professional and detail oriented.
  • Keep your inbox clean. Use electronic folders to archive messages that you may need to refer to in the future.  Keep the inbox for current items that you need to deal with.  This will help you feel organized and less overwhelmed and stressed.
  • Insert the receiver’s address last. This ensures that you do not accidentally send an incomplete email or forget an attachment. This is particularly important when dealing with a sensitive topic.  Better yet, if a topic is sensitive, don’t send an email go and talk directly to the person in order to avoid a misreading of your tone or intent.
  • Open an email once.  Don’t waste your time by reading an email and then leaving it to sit because you don’t feel like answering it only to have to return to the same email later.  Have a one touch policy, open it, answer it and then delete or file it.

For further tips on managing your email check out: Managing Your Email, Thinking Outside the Inbox by Christina Cavanagh.

Business Casual – What to Wear to Work

May 7, 2013 Leave a comment
Dress-Down Friday

Dress-Down Friday

If you want to succeed at work, you need to dress the part.  This is not a myth but a reality.  Your appearance represents your employer and your respect for your job as much as it represents your personal style.  Because of this, employers take very seriously the image that you create for yourself and their company.

It is absolutely imperative that you create a good first impression in an interview; but, that attention to detail and effort needs to shine through on a daily basis.  You want to ensure that you are dressing on the high end of what is acceptable in your workplace. “If everyone wears jeans every day, a suit would be too much, as it might convey arrogance; khakis would make a much better choice. The idea is to stand out, not stick out” (Importance of Appearance in the Workplace |

If you take the time to ensure that you are looking professional everyday you will see an increase in your confidence, will command more respect, and be perceived as highly capable.

To show a couple of students how to navigate the business casual, casual Friday, business formal . . . conundrum we took a field-trip to the mall and took over the dressing rooms to pick-out and price-out some work appropriate attire.  Here are the results of our excursion.

Dress Down Friday:

Dress-Down Days

Dress-Down Days

The biggest mistake that people make on dress-down days is to think this is the day that they don’t need to care.  The reality is that even if you want to wear jeans, you should still look professional.  Pairing a dark wash jean with a shirt and blazer is the perfect way to still look sharp.

Where we shopped:

The Gap

Adam is wearing dark-wash jeans $69

a button up shirt $35.99

and a Blazer $98

Steph is wearing dark-wash jeans $79.95

a neutral t-shirt $19.95

and a Blazer $89.95

Business Casual:

Business Casual

Business Casual

Business Casual

Business Casual

Think business not casual and you will probably be on the right track. Business casual is usually dress pants, button up shirt and tie for men and a modest and tailored dress or dress pants and blouse for women. The word casual is just thrown in there to confuse you.

Where We Shopped:

The Gap:

Adam is wearing khakis $59.50

a dress shirt $35.99

and a v-neck sweater $44.95

The Bay:

Steph is wearing a blue dress with a peplum $99

and in the second photo a beige and white dress $139

business casual

Business Casual

When choosing a dress for work be sure that the hem falls at or just above the knee.  Avoid heels that are above 1 1/2 inches high.  A good rule to follow is the shorter the skirt the lower the heal should be.

Business Casual

Business Casual

Banana Republic:

Adam is wearing dress pants $198

a purple dress shirt $74

and a v-neck argyle sweater $95

In the second photo also from Banana Republic,

Business Casual

Business Casual

Steph is wearing a white dress $160

and a white blazer $160


For many, you will only need to wear full-business attire for interviews, presentations or

days when you have important meetings.  Otherwise, the dress-code in many workplaces is business casual.  There are some industries that expect full business attire on a daily basis such as banking and business consulting. To create the best impression, pay attention to what others at your workplace are wearing and be sure to stay on the more formal side.



Traditional Business Attire includes:

Traditional Business Attire

Traditional Business

Women: Skirt suits or pant suits with formal business blouses or tops, stockings, closed toe and heel leather shoes, and appropriate business accessories including a brief case, leather folder for pads of paper, and a conservative pen. Women were encouraged to keep jewelry, makeup, and perfume subtle and elegant. (Human Resources/

Traditional Business Attire

Traditional Business

Men: A suit and tie. However, selection of the suit should involve mindful consideration. A CNN report on dress codes suggests than traditional business suits for men should be wool in medium to dark colors. The dress shirt should be white or blue, coordinating with the color of the suit. Lydia Ramsey, a business etiquette expert, suggests solid colored silk ties, and a quality belt that matches the man’s shoes as accessories with a business suit. (What Is Traditional Business Attire? |


Where We Shopped:

Banana Republic:

Adam is wearing a suit jacket $475

dress pants $198

a dress shirt $74

and a tie $74

Steph is wearing a suit jacket $240

dress pants $124

and a coral blouse $74

What Not to Do In An Interview – The Dick and Jane Series Contd.

November 20, 2012 Leave a comment

Do not show up late, but don’t be too early either:  Take the time before the interview to find out exactly where you are going and how long it will take to get there and then plan to be there about 10 minutes early.  If you end up getting there a lot earlier, take a breather, go get a drink of water, find a rest-room, but do not head into the main building until about 10 minutes before the interview.  It will seem a little odd if you are sitting in the office for 30 minutes before they are ready for you.

Do not show up unprepared:  You want them to know that you are specifically interested in this job at this company, so do your research.  Read their mission and vision statement, review the job description, find any documents that you can on the company’s strategic plan etc.  Also pay attention to what is in the news that relates to that industry.  You want to be up to date on current affairs and how they may impact the job that you are applying for.  If you are not prepared an employer will feel that you are wasting their time and are not dedicated to the company or this specific job.

Do not chew gum, bring your cell phone in (even if it is on vibrate),  wear perfume or cologne, wear anything too casual or revealing (no cleavage, no baseball caps, no yoga pants [yes that includes lulu lemon]  I don’t care if they cost as much as a suit, they are not appropriate).

Do not ask about holiday time, sick days or other perks during an interview.  This sort of stuff is fair game when you are negotiating a job offer, but not at the point of an interview.  If they are going to be an important factor in your decision to take the job, you should take some time to find out what the salary range is and  benefits are ahead of time.

Do not complain:  Don’t complain about your old job, your current job, your boss, the weather, your cold, how tired, stressed, rushed, overwhelmed, anxious, . . . you are.  Just don’t complain.  Employers are looking for someone that they want on their team, someone who is going to be a positive addition, not bring them down.  Not only is it entirely inappropriate to complain about past employment or bosses, but that negativity will compromise more than just your sanity.

For further tips on interview etiquette check out:

Beyond Business Casual – Personal Branding Part 2: Creating a Professional Image

April 24, 2012 1 comment

Studies show that most people will make decisions about who you are within the first 30 seconds of meeting you and some of those impressions can be difficult to alter once formed.  This is one of the reasons why I emphasize the importance of dressing professionally particularly when you are going to a networking event or interview.  What you wear will certainly have an impact on what impression people form of you. Your physical appearance provides people with many clues to your personality and traits.

But personal branding is not just about having the right staples in your wardrobe and knowing when to wear pin stripes or a red blazer; it is about understanding yourself, your strengths, your passions, and what makes you unique.  When we look at corporate brands we see that they focus on their greatest quality and go with that.  They do not dilute their message by trying to be everything to everyone.  That is just not possible.  The same thing applies when you are determining your personal brand.  As branding guru William Arruda explains, we need to be authentic about our brand.  Are you a Volvo, a Mercedes, a Mazda?  All of these are valuable for different reasons and will appeal to different people.  Your personal brand needs to highlight what makes you exceptional “a unique promise of value.”

Finding a way to be authentic about who you are and what you can contribute is not only going to help you with building a strong personal brand, but it will go a long way in ensuring that you find a career and a company that brings out your best traits.

You can start to figure out what your brand is by:

  • Thinking of what words you would use to describe yourself.  Ask friends, colleagues, and family members the same thing
  • Thinking about your core competencies and character traits and which ones you want people to associate with you in a professional setting
  • Identifying social traits that you possess and want to incorporate into your professional image and which ones you think you need to minimize

When talking about building a positive professional image Dr. Laura Morgan Roberts states “when you present yourself in a manner that is both true to self and valued and believed by others, impression management can yield a host of favorable outcomes.”  Furthermore, spending time creating an image that is not honest will not be sustainable and will lead to negative consequences professionally and even personally.

Further, Dr. Roberts asserts that we need to ask ourselves

  • What do I want people to say about me when I am not in the room?
  • What am I concerned people say about me when I am not in the room?

If you feel there is a significant incongruence in the responses to these questions, then it is time to start developing a strategy to manage your brand.

Your strategy should include a few different facets including:

Quality of Work – be on-time, accurate, and responsive.  Remember the qualities most admired in an employee are competence, character and commitment, so try to demonstrate these at every turn

Physical Appearance – professional dress, make-up, and accessories that reflect your personality but are appropriate to the industry that you work in and the corporate culture

Responsiveness – keep on top of your emails, voicemails and respond to priorities, particularly those that impact someone else’s ability to do their work

Accountability – we would all like to be right all of the time, but you will gain more respect if you are willing to take responsibility when something does not go as planned

Communication and Listening  – In addition to being responsive you want your communication to be clear, concise and respectful.  Take the time to listen to others and take on their ideas.  DO NOT SEND Flame Mail – if someone has made you angry or sent you an email that has infuriated you, go directly to the person to discuss the issue (once you have calmed down) never write an angry email, as I guarantee it will get forwarded, misread and only come back to haunt you.

Basic Office Etiquette – avoid being too loud or disruptive, particularly if you work in a cubicle setting. Be sensitive about what you bring for lunch (tuna salad and hard boiled eggs could leave everyone suffering from the smell for the rest of the afternoon).  Respect people’s privacy (again in a cubicle setting you may overhear personal conversations etc.  Do not spread gossip.)  If you break it fix it. Do not leave the photocopier jammed or out of paper, do not leave a mess in the lunch room . . . Your co-workers are not your personal assistants and even if someone is, it is not their job to clean up after you. It just shows that you are considerate and respectful if you look after things. Be punctual for work and meetings in particular.  It is so rude to leave others waiting and it sends the message that your time is more important than theirs.

If you take some time to discover who you are in a professional setting, what your best qualities are, what you bring to a team and then try to reflect those qualities in your behaviour, dress, and work then you will find that not only will you feel more confident, but you will be more likely to achieve success and find yourself in a career that is well suited to you.

For further ideas and insights on this topic check out:

Q&A with Dr. Laura Morgan Roberts –

William Arruda’s Blog  –

5 Steps to creating a professional image –

Here are some more images to help guide you in dressing for work.  Remember that you should always pay attention to the attire of colleagues and dress in a professional manor that maches with the style of the company.

For Casual Friday:

Many people make the mistake of letting everything go on casual Friday.  You want to make sure that even if you are wearing jeans that you still look sharp and put together, not sloppy.  No ripped jeans, graphic t-shirts etc.

casual work wearcasual work wear

Here is a reasonable range of dress from casual to business and all work appropriate:

casual to business dress for women

Some more business casual:

business casual for women

Personal Branding and Creating a Professional Image – Part 1

March 27, 2012 1 comment

Match your shoes to your hem-line, always wear panty-hose, if you wear a little make-up it gives the impression that you pay attention to details . . . As a feminist, much of this seems offensive; however, working in a profession where I advise young people on how to present themselves in a professional manor, I know that these things are important.

It is not that how you look is more important than what you think and do, of course not.  BUT, if what you wear draws too much attention, then others will be more focussed on the fact that you are not dressed appropriately and less focussed on what you have to say.  Thus, spending some time thinking about what you are going to wear and what is appropriate is a way of ensuring that the emphasis is on you as a professional and not on your appearance.  Furthermore, how you dress is not only about you.  In fact, it says more about what you think of others.  If you dress professionally it says “I respect you and this company.”  How you dress is a part of your personal brand, but it also contributes to your company’s image.  You are an important part of the corporate brand.

If you still think that these things are merely superficial and really do not matter, then why did  the discussion of interns at an on-site visit with a large employer  result in a 30 minute conversation about professional dress and how to ensure that students understand the message they are sending.  The students thought that because they were not meeting directly with clients and because there were other long-time employees that dressed casually, that it was alright to show up in jeans.  How many times has your mother asked you “if others were jumping off a bridge would you do it too?” Just because others do it, does not mean it is a good idea.  Perhaps the reason why they have been in the same department for 30 years is a pretty good indication of how that un-professional image is working out for them.

You want your clothes to match your goals.  If you want to be taken seriously, to be thought of as an intelligent professional with leadership potential then how should you dress?  Regardless of whether you are in a role that meets directly with clients, you want to present yourself well.  After-all, your colleagues, your boss and your boss’s boss will see you on a daily basis.

A common error, for young people especially, is that they miss-interpret what business casual means.  The word casual has them heading in the entirely wrong direction.  In fact, business casual is likely a lot more formal than you think. See below for some examples of business casual:

Here are some quick tips from Harris and Barnes Professional Image Consultants:

Business Casual No-no’s

T-shirts and jeans worn together
Dirty sneakers
Flip Flops
Shirt tail out
Active Wear
Leggings or stirrups
No hosiery or socks

Image Breakers for Women:

Short Skirts
Tight fitting clothes
Exposure of body piercings
Too much cleavage
Over use of make-up
Heavy perfumes or lotions
Bows, excessive florals in garments

Image Breakers for Men:

Heavy Colognes
Overstuffed pant pockets
Scuffed shoes
Un-tidy facial hair
Dirty fingernails
Out dated eyewear

For more tips on how to dress professionally visit:

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